LinkedIn: www.linkedin.com/in/seth-engel/
Results-oriented product marketing leader with over 10 years of experience in B2B SaaS marketing.
Proven track record in bringing new products to market and leading strategic campaigns that drive revenue growth.
Expertise in marketing to highly regulated industries, including government, energy, and healthcare.
Director of Product Marketing | 2022 - 2024
Directed Service Platform launch, an out-of-the-box charging network software platform for midmarket customers. Exceeded the launch targets.
Led integrated sales plays targeting network software buyers, exceeding revenue targets.
Developed and executed a "content flywheel" strategy centered around a monthly customer webinar and podcast that resulted in over 200 qualified leads in 3 months.
Repositioned EV Connect as an EV Charging business platform, delivering differentiated messaging and collateral for 6 verticals and enabling 12 sellers.
Senior Product Marketing Manager | 2018 - 2022
- Led go-to-market strategy, campaigns, and sales plays targeting Public Sector, resulting in a 300% increase in customer count.
- Executed co-marketing campaigns with ServiceNow, Salesforce, and other ISVs and system integrators.
- Launched products including IL4 eSignature and CLM instances for the Department of Defense and eNotary for the State and Local Government segment.
- Led successful launch of 2nd major product line, a utility customer engagement platform, resulting in 2X customer growth.
- Led a dynamic marketing team as a player-coach and impactful cross-functional collaborator. Led content strategy including webinars, blog/SEO, thought leadership, playbooks, and collateral.
First product marketing hire. Established go-to-market strategy including launch, market sizing, pricing, positioning, and competitive differentiation.
Product Marketing Manager: Led launch plan and content for a new home battery system, beating Tesla to market and collecting thousands of prospects for an early access program. Led cross-functional competitive research and positioning strategy.
MBA Intern: Created go-to-market strategy for energy storage in residential markets. Designed a rapid energy bill savings calculator, saving staff analysis time and enhancing customer satisfaction.
Congressional Liaison: Negotiated with Congress to cancel onerous reporting requirements, saving taxpayers $200,000 annually in contractor costs and hundreds of hours in federal review time.
Energy Analyst: Led 3-member energy grants consulting project on time and under budget
Legislative Aide: Managed issue portfolio while leading a 5-person internship program and maintaining a high volume of congressional correspondence.
December 2023
Training the Street Advanced Excel modeling for finance | 2015
Gong, Salesforce, HubSpot, Marketo, Google Analytics, Domo
This section showcases some of the impactful work products I've produced.
Seth Engel is a results-oriented product marketing leader with over 10 years of experience in B2B and B2B2C SaaS marketing. He has a proven track record in bringing new products to market and leading strategic campaigns that drive revenue growth, with expertise in marketing to highly regulated industries including government, energy, and healthcare.